Director, Digital Audience Development

ADN   Anchorage, AK   Full-time     Design
Posted on November 18, 2021
Director, Digital Audience Development


The Anchorage Daily News is looking for the next leader to tackle our aggressive digital subscription goals. We have a robust 16k+ digital subscriber base and are looking to rapidly grow with some new leadership. The ideal candidate must be willing and motivated to manage and develop our paywall and be familiar and comfortable working with software and data. You must be familiar with CDPs and be familiar with light web development, plugins and be ready to self educate and learn as we continue to grow.  


Main Priorities
  • Build, maintain, and improve the overall technical capabilities of the ADN in digital subscription growth and retention using data, marketing, and analytics
  • Master our tools and technology to build and maintain our portfolio of customers and build out a subscription funnel.
  • Be able to understand and be able to analyze data and create reports
  • Bring ideas for subscription marketing and rates structures.


Key Responsibilities
  • Work across all companies, create and manage customer journeys for current and potential subscribers at all levels of the funnel.
  • Understand, maintain, and manage the paywall software administration to maximize subscribers and be able to test and deploy multiple user paths and messages.
  • Develop Google Analytics and Data Studio reporting for site users.
  • Work with cross-departmental teams to execute the strategies and tactics for our audience and subscriber growth.
  • Work closely with the Director of Audience and all levels of management for the ADN.
  • Closely measure and regularly report the effectiveness of all digital acquisition and retention and initiatives to the ADN and all the employees.
  • Work with the Audience Director and systems manager and vetting and secure all technology contracts as it relates to digital subscriptions.
  • Consistently learns from and hone team member skills in acquisition and retention.
  • Build reports based on the best available data so all cross-functional teams are informed on the best practices and deliver innovative solutions.


Job Requirements
  • Must have the ability to work throughout a diverse and talented multi-level organization.
  • Must be a self-starter and have the ability to learn on the fly and apply learned lessons to practical job functions and help others do the same.
  • Must be results-oriented, focused on driving KPIs, analyzing data, and doing research.
  • Must have a big-picture strategy view and roll-up-your-sleeves operational excellence.
  • Must have a test and learn mindset, skilled at interpreting data to inform and articulate a broader strategy but be able to deliver specific results.
  • Must be entrepreneurial and innovative, eager to discover new tools, tactics, and information that will drive performance.
  • Must be collaborative; a relationship builder, able to work with a variety of teams, and subject matter experts.
  • Must be an excellent communicator, confident in your knowledge with the ability to explain results, trends, and strategies in a variety of formats, from writing the building presentations to presenting in meetings...both internal and external.
  • Build out your own team as we grow. We will be looking to add immediately to the team.
ADN maintains a continuing policy of nondiscrimination in all employment practices and decisions, ensuring equal employment opportunities for all qualified individuals without regard to race, color, religion, sex, national origin, age, physical or mental disability, veteran status, genetic information or any other protected status. This applies to both ADN employees and applicants for employment with ADN. In keeping with this policy, ADN does not discriminate against any person because of race, color, religion, sex, national origin, disability, age, veteran status, genetic information or any other characteristic protected by federal, state or local law. This nondiscrimination policy extends to all terms, conditions and privileges of employment as well as all employment actions, including but not limited to recruiting, hiring, promotions, compensation, training, benefits and termination of employment.
Please email cover letters and resumes to Andy Pennington, Publisher.